Hey, everybody! A common question in editing groups is: "How do I find clients?" Essentially, there are two main ways: you find the clients, or they find you.
Method 1: You Find the Clients
- Social Media: This is a starting point for most new editors. Look for posts where someone is hiring an editor or asking for recommendations. However, avoid coming off like a pop-up ad or bot. Always personalize your response.
- Creative Marketplaces: Platforms like Fiverr, Upwork, and Podworks can be helpful. But remember, these often emphasize price over quality and can be competitive.
- Networking and Cold Outreach: Consider approaching podcast editing agencies, following them on social media, attending conferences, and local networking events. While effective, these methods can be time-consuming and may not suit everyone, especially introverts.
Method 2: Clients Find You
- Word of Mouth or Referrals: These leads are usually warm. The downside is building up the necessary network can take time.
- Your Website: A good website can help you stand out. It allows you to showcase your portfolio, set clear pricing, and target your ideal client.
- Inbound Marketing: Techniques such as email lists, SEO, blogs, videos, and podcasts can draw clients to you. They're cost-effective and align with modern buying behaviors but require constant effort and adaptation.
By the way, Tansy Aster Creative offers consulting services for editors needing guidance on their website or inbound marketing strategies. Check us out at tansyaster.com.
Finding clients is about leveraging your strengths. There's growing competition in editing, influenced by AI technology and economic shifts. Don't expect a one-size-fits-all roadmap. Instead, tailor strategies to your unique circumstances. I'm curious: how did you find your first client? Share in the YouTube comments.
