Hello again! We're back to continue our branding journey. So far, we've discussed branding, brand identity, and brand positioning. Let's move on to a different but equally important aspect: Brand Voice.
Your brand voice is the personality and emotion infused into your brand communications. It's how you converse with your audience and express your brand's personality. It's not about what you say but how you say it.
A consistent brand voice helps to humanize your brand, enabling your audience to connect with your podcast editing or management business at an emotional level. It builds trust and fosters long-term relationships with your clients. It can also help differentiate your services in a crowded marketplace.
Creating your brand voice may seem challenging, but it doesn't have to be. Here are steps to guide you:
1. Review Your Brand's Identity: Go back to the drawing board. What is your brand about? What values does it represent? Use these insights as a foundation for your brand voice.
2. Define Your Brand Personality: Is your brand professional, serious, playful, or friendly? Identify three to four adjectives that best describe your brand personality.
3. Understand Your Audience: The language and tone you use should resonate with your audience. Who are your clients? What kind of communication style do they prefer?
4. Develop a Voice Chart: A voice chart is a handy tool that can guide your brand communications. It details the characteristics of your brand voice and provides 'do’s and don'ts' for each characteristic. For instance, if 'friendly' is a characteristic of your brand voice, a 'do' might be to use casual, conversational language, and a 'don't' might be to avoid industry jargon.
5. Implement Across Channels: Your brand voice should be consistent across all channels, whether it's your website copy, email communications, or social media posts.
Suppose you're running a podcast editing service that focuses on helping beginner podcasters. Your brand personality might be friendly, helpful, and approachable. Your brand voice could reflect this by using simple language, offering helpful tips, and fostering a sense of community among your clients.
Your voice chart might look something like this:
In the next part of our branding journey, we'll discuss 'Brand Values' – the heart and soul of your brand.
Part 1 | Intro: https://www.tansyasteracademy.com/learn/intro-to-branding-part-1-what-is-branding-and-why-its-important
Part 2 | Brand Identity: https://www.tansyasteracademy.com/learn/brand-identity-unveiling-your-podcast-editing-business
Part 3 | Brand Positioning: https://www.tansyasteracademy.com/learn/brand-positioning-carving-out-your-niche-in-the-podcasting-market
Part 5 | Brand Values: https://www.tansyasteracademy.com/learn/brand-values-the-heart-of-your-podcast-editing-business
Part 6 | Brand Messaging: https://www.tansyasteracademy.com/learn/brand-messaging-communicating-your-value-to-your-audience
Part 7 | Target Audience: https://www.tansyasteracademy.com/learn/target-audience-identifying-the-right-listeners-for-your-message
Part 8 | Brand Experience: https://www.tansyasteracademy.com/learn/brand-experience-creating-memorable-interactions-for-your-audience
Part 9 | Wrap Up: https://www.tansyasteracademy.com/learn/wrapping-up-the-power-of-effective-branding
