Making the Leap: Part 7 | Developing Business Skills for Freelance Podcast Editors and Managers

Running a successful freelance business involves more than just completing the work itself. As a freelance podcast editor or manager, it's crucial to develop business skills to ensure long-term success. In this blog post, we'll explore tips for enhancing your business acumen, from educating yourself to seeking mentorship and outsourcing tasks.

1. Educate Yourself

Invest in your professional development by taking courses, attending workshops, or reading books on business-related topics, such as marketing, finance, and contract negotiation. Gaining knowledge in these areas will help you make informed decisions, manage your finances more effectively, and confidently negotiate deals with clients.

Online Courses

There are numerous online platforms offering business courses, such as:

  • A lot of colleges offer online certification programs
  • Coursera
  • LinkedIn Learning

Browse these platforms to find courses on topics that interest you or address areas where you need improvement.

Workshops and Conferences

Industry-specific workshops and conferences are excellent opportunities to learn new skills, network with other professionals, and stay up-to-date on the latest trends. Look for events related to podcasting, freelancing, or your specific niche, and consider attending both in-person and virtual events to maximize your learning opportunities.


Many successful entrepreneurs, freelancers, and business experts have shared their insights through books. Some popular business books for freelancers include:

  • "The Freelancer's Bible" by Sara Horowitz
  • "The E-Myth Revisited" by Michael E. Gerber
  • "Deep Work" by Cal Newport

Explore these titles and others to expand your knowledge and improve your business skills.

2. Seek Mentorship

Connecting with experienced freelancers or industry professionals can provide invaluable guidance and insights. A mentor can help you navigate the challenges of freelancing, offer advice based on their own experiences, and provide support and encouragement as you grow your business.

To find a mentor:

  • Hire a consultant
  • Network with professionals in your industry at conferences, workshops, or online forums.
  • Reach out to someone you admire, either in person or through social media, and express your interest in learning from them.
  • Join a mentorship program offered by a professional association or business organization.

Remember to approach mentorship with an open mind, and be receptive to feedback and advice.

3. Join Online Groups

Membership in online groups can provide access to resources, networking opportunities, and ongoing education. For podcast editors and managers, consider joining groups such as:

There are also general freelance associations like Freelancers Union.

4. Outsource Tasks

If you're struggling with specific aspects of running your business, consider outsourcing tasks to professionals, such as hiring a virtual assistant, accountant, or marketing consultant. Outsourcing can free up your time to focus on your core competencies, improve your work-life balance, and ultimately help your business grow.

Virtual Assistants

Virtual assistants (VAs) can handle various administrative tasks, such as scheduling appointments, managing email, or conducting research.


A professional accountant can help you manage your finances, prepare taxes, and ensure compliance with regulations. Hiring an accountant can save you time, reduce stress, and minimize the risk of financial mistakes.

Marketing Consultants

A marketing consultant can help you develop and implement strategies to promote your business, reach your target audience, and generate leads. They can offer expertise in areas such as content marketing, social media, and search engine optimization (SEO). Tansy Aster Creative offers strategy and consulting services for podcast editors, podcast managers, and other podcast service providers.

5. Stay Current on Industry Trends

Staying up-to-date on industry trends and best practices will help you maintain a competitive edge, adapt to changes in the market, and continue to grow your business. Some ways to stay informed include:

  • Subscribing to industry newsletters, blogs, or podcasts.
  • Following industry leaders on social media.
  • Participating in webinars or workshops.

6. Learn to Delegate

As your business grows, you may find it challenging to handle every task yourself. Learning to delegate responsibilities to team members, contractors, or outsourcing partners can free up your time to focus on high-priority tasks and strategic decision-making.

7. Develop Your Soft Skills

Soft skills, such as communication, problem-solving, and adaptability, are vital to your success as a freelancer. Improve your soft skills by:

  • Actively seeking feedback from clients and peers.
  • Participating in workshops or courses focused on soft skills development.
  • Practicing effective communication techniques, such as active listening and empathetic responses.

8. Network with Other Freelancers

Connecting with other freelancers can offer support, encouragement, and opportunities to learn from one another's experiences. Consider joining local or online freelancing communities, participating in networking events, or reaching out to fellow freelancers through social media.

9. Set Clear Goals and Track Your Progress

Establishing clear goals for your freelance business will help you stay focused and motivated. Break down your goals into smaller, manageable tasks, and track your progress regularly. This will enable you to make adjustments and improvements as needed, ensuring you stay on track towards your long-term objectives.

10. Create a Strong Online Presence

A strong online presence is essential for attracting clients and showcasing your expertise. Develop a professional website that highlights your skills, experience, and portfolio. Utilize social media platforms and engage with potential clients and industry peers to build your reputation and network.

11. Manage Your Time Effectively

Time management is crucial for freelancers. Implement tools and techniques to help you stay organized and productive, such as time tracking apps, project management tools, and the Pomodoro Technique. Establishing a routine and setting boundaries for your work and personal life can also help you maintain a healthy work-life balance.

12. Continuously Refine Your Processes

Regularly evaluate and refine your business processes to increase efficiency and improve your client experience. This can include streamlining your client onboarding process, optimizing your project management system, or implementing new tools to enhance productivity.

13. Build Long-term Client Relationships

Building long-term relationships with your clients is crucial for a sustainable freelance career. Focus on providing excellent service and communication throughout each project. Following up with clients after project completion, checking in periodically, and offering additional services or support can help strengthen your relationships and lead to more repeat business or referrals.

14. Diversify Your Income Streams

As a freelancer, it's essential to diversify your income streams to ensure financial stability. In addition to podcast editing and management, consider offering related services like audio production, voice-over work, or podcast consulting. This will enable you to tap into different markets and create multiple sources of revenue.

15. Maintain a Professional Image

Your professional image is vital in attracting and retaining clients. Ensure that your online presence, including your website, social media profiles, and email communications, reflects your expertise and professionalism. Take the time to polish your personal brand by designing a memorable logo, choosing a consistent color scheme, and using high-quality images.

16. Develop a Marketing Strategy

A well-thought-out marketing strategy can help you reach your target audience and generate leads for your business. Identify your ideal clients, create targeted messaging that highlights your unique selling points, and select the most effective marketing channels for your audience. This can include content marketing, social media, email marketing, and search engine optimization (SEO).

17. Invest in the Right Tools and Equipment

High-quality tools and equipment are essential for delivering top-notch services to your clients. Invest in reliable audio editing software, plugins, headphones, and any other equipment you may need to ensure you can consistently produce professional results. Stay informed about the latest industry tools and technology to maintain a competitive edge.

18. Keep Your Finances Organized

Maintaining organized financial records is crucial for managing your cash flow and preparing for tax season. Use accounting software or hire an accountant to help you track your income, expenses, and tax obligations. Regularly review your financial data to identify trends and make informed decisions about your business growth.

19. Develop a Pricing Strategy

Developing a clear pricing strategy will help you communicate your value to potential clients and ensure you're earning a fair income for your work. Research industry rates, consider your level of expertise and experience, and factor in your overhead costs when determining your prices. Be prepared to negotiate and adjust your rates as needed to secure new clients and projects.

In conclusion, developing business skills is crucial for freelance podcast editors and managers looking to build a successful and sustainable career. By implementing these additional tips, such as building long-term client relationships, diversifying your income streams, maintaining a professional image, developing a marketing strategy, investing in the right tools, organizing your finances, and creating a pricing strategy, you'll be well on your way to building a thriving freelance career.

Check out our Making The Leap Series:

Making the Leap: How Podcast Editors Can Transition from Side Hustle to Full-Time Self-Employment - Overview

Making the Leap: Part 1 | Understanding the Challenges for Freelance Podcast Editors and Managers

Making the Leap: Part 2 | Tackling Financial Uncertainty for Freelance Podcast Editors and Managers

Making the Leap: Part 3 | Managing Benefits and Expenses for Freelance Podcast Editors and Managers

Making the Leap: Part 4 | Building a Solid Client Base as a Freelance Podcast Editor and Manager

Making the Leap: Part 5 | Mastering Time Management and Organization for Freelance Podcast Editors and Managers

Making the Leap: Part 6 | Cultivating Discipline and Motivation as a Freelance Podcast Editor and Manager

Making the Leap: Part 8 | Overcoming Fear of Failure: Strategies for Freelance Success

Making the Leap: Part 9 | Stepping Out of Your Comfort Zone: Tips for Embracing the Unknown as a Podcast Editor or Manager

Making the Leap: Part 10 | Maintaining Work-Life Balance as a Freelance Podcast Editor and Manager

Learn the skills needed to make the jump and discuss topics like these and in the Pro Group.


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